
It was pointed out to me that I got the dates wrong for the Florida Film Festival. The festival actually ran from April 10 to 19, 2026. When I was throwing together the comp, I just lifted type from previous posters to get the impression of what the final poster might look like.
While in Europe I got an assignment to illustrate a poster for the Florida Film Festival byLure Design. I was given the concept of showing the audience in the Enzian Theater and each person in the audience would be from a different film genre. I knew this concept was a mine field. Each person should represent a genre while not looking like a particular actor. I knew that with such a vague yet specific idea there would be many alterations and adjustments.
This poster is a rough sketch of what I wanted to do. I limited my palate to blue and violet to keep the theater dark and cool.
There were many other concepts pitched by Lure Design and I was sure that one of those concepts would best represent the theme of the festival. I honestly wasn’t sure of the planned theme of the festival. I left a large area open in the upper part of the poster for a playful saying. The sample poster I had been given said, Mind Blowing Movies in that open area. Since that theme had been used it would likely not be used again.
Each night after sketching former war-torn cities in Germany, I would settle down in my Air B&B or hotel to write my article for the day, I would upload the previous days article on Facebook and Instagram and then I would paint away on the poster, late into the night. I felt like a true digital nomad. It was exhausting yet invigorating.
Since I wasn’t working on the concept all day long, I broke the assignment into manageable chunks each night. I would research and paint several characters each evening. I am used to cranking out a concept in one sitting, but I adjusted to dividing up into shorter sprints of creative activity.
Though I was focused each day on troop movements in World War II, I would shut off that part of my brain each night and relax into the playful poster painting. In the lower left of my poster a single WWII soldier worked his way into the sketch. I had watched a series of war films prior to flying to Europe so that genre was fresh in my mind. I also wanted to honor my fathers contribution to crushing fascism in 1945. But I wanted to be sure of having adventure, romance, the wild west, princess, a mix of races, horror, and I wanted the entire audience laughing.
Laughter is also a challenge in that it can look like the person is in pain if the laughter isn’t depicted correctly. I always think of a performance piece I once sketch where the artist tried to smile for many hours while being filmed. When you smile for that long, your face experiences extreme pain since the muscles must work so hard to keep that smile in place. John Singer Sargent said, “A portrait is a painting with something wrong with the mouth.”










