Advisory: Please note that this post is about the Pulse nightclub massacre on June 12, 2016. It contains sensitive and difficult to read content.
Michael Farmer work up on June 12, 2016 to a group text message from the CEO of Equality Florida to make sure everyone was alright. The only detail in the text was that there was a shooting. When he got on social media the first thing to pop up on his news feed was live footage from a local news outlet of the scene outside of Pulse Nightclub. The first people in the frame were a friend J.P. Cortez and Drew Leinonen‘s mother. That is when the seriousness of the situation sank in.
Michael was in Sarasota at the time and immediately drove back to Orlando. Back in Orlando Sunday morning he had a conference call with Equality Florida staff. Not everyone got on the call, some were still sleeping. They debriefed and then they started thinking through what roll they could play moving forward to help. They aren’t a direct service agency so they set about to start fundraising. They started a go-fund-me campaign too try and raise $100,000. In the first day they raised over a million dollars. Ultimately 9.5 million dollars was raised. The fundraiser was linked to the email of one of the staff members and she needed to answer all of the questions. The LGBT community was familiar with their work but others were not aware of the organization. There was a lot of scrutiny. The Better Business Borough had to vet them.
They started becoming a clearing house for offerings from people, like someone called and offered bulk burial plots at a Methodist Cemetery. They needed to catalogue all that was being offered and connect with the people that needed it.
They partnered with the National Compassion Fund very early. They helped as the scope grew. The National Compassion Fund responds to the awful tragedies that keep happening in America, they set up fund for each of them. They insure that the victims get all of the money without administrative costs.
He and Ida Eskamani then drove to Jacksonville, because they had a sponsorship event scheduled at 4pm. Despite the chaos they felt a need to stick to the schedule. Once they got there he immediately realized it was a mistake. It was just a two hour event. But it turned into an incredibly emotional event.
There clearly was going to be a large vigil, and there were concerns about safety. The original plan was to hold the vigil at Lake Eola. The Mayor and Police Department didn’t feel that was a safe option. It was becoming a run away train. Equality Florida called the Mayor and tried to get in front of it. That is how the Dr. Phillips Center Vigil came into being. No one could have imagined to many people would show up to that vigil. All this happened in the first 48 hours.