Times Square Pop-Up

On March 12, 2020 Broadway in NYC went black due to the COVID-19 Pandemic. All 41 Broadway theaters shuttered their performances. A solid year has gone by with no live theater on Broadway. This has been the longest shutdown in Broadway’s  history. To mark the one year anniversary, a live pop-up concert titled We Will Be Back, was held in commemoration of the industry’s lost year. Disney‘s Frozen was the first musical to shutter permanently.

The pop up concert provided a sense of hope as the industry and city move forward from the challenges of the past year. Over 97,000 arts workers have suffered during the theaters darkest hours. All the performers at this pop up performance were paid.

“I don’t think anyone of us expected it to last this long,” Brian Stokes Mitchell said. “That’s what’s been so shocking about it. It’s why I’m so happy I’ve been with the Actors Fund and to be able to help people get all through this terrible, terrible time we’re going through.”

The gathering was presented by Broadway Cares/Equity Fights AIDS, NYCNext, and the Times Square Alliance. It is directed and produced by Holly-Anne Devlin/Kaleidoscope Entertainment, and Executive Produced by Blake Ross. Social distancing, face shields and masks were the norm.

The $17 billion a year theater industry still doesn’t know when it will get back to work, but the feeling is certainly optimistic.