Artegon then and now.

Posted on by Thor

Artegon is an artist market set up in the former Festival Bay Mall. Festival Bay had only a few merchants who were long term, one was the Bass Pro Shops, Ron Jon Surf Shop. Unfortunately the rest of the mall was usually half empty. Artegon came in with an exciting concept to convert the mall into an artist market. I liked the idea, having been to a number of exiting markets around the world like the bazaar in Turkey. Rent for artist vendors started at a cheap rate of $6 a day, so I went to several of the early pitch meetings to consider the idea of setting up a shop for myself.

After the pitch we all got a chance to tour the new facility. All of the inner courtyards had been given alleyways of cages for vendors to set up shop. Each cage was about 10 feet square. The effect as we walked through the dark space was much like an insane asylum or Thunder dome from Mad Max. One artist had invested in a huge retail gallery space for his own vanity gallery. When I re-visited Artegon several months later, he had moved out. Unfortunately the cages are never more than half occupied.

A metal zip line elevated aerial adventure  had been constructed in the largest courtyard. Within one month of the opening, a tourist fell to his death from the attraction. There is no safety net, but I imagine tourists must sign a waver before they climb up to the heights. The Daily City, another Orlando News site set up shop for the opening of Artegon, but that store also closed. Walking around recently I didn’t recognize and local artists as vendors, although local B-Side artists collaborated to create some decent murals.

Driving from the airport to Orlando on the Bee line and on I-4 I noticed billboards for Artegon. They hope to bring in tourists to the market and travel destination. Despite the marketing efforts the place still has a lonely vacant feel. Gods and Monsters, a comic superstore just opened, and at the opening day the market was finally bustling with costumed superheros. Perhaps it will take a superhero to save this artist market ideal. Right now the place seems to have an identity crisis.

La Maschera Goes Motown at the Abbey

Posted on by Thor

On Friday, September 26, The Downtown Arts District held it’s 10th annual fundraiser, La Maschera Goes Motown, presented by Bud Light Platinum at The Abbey (100 S Eola Dr #100, Orlando, FL). La Maschera was a festive celebration of the arts featuring live entertainment by Motown In Motion and the I-4 Band, tasty cuisine, refreshing cocktails, and fun. Last year’s theme was Mardi Gras and the year prior was the Roaring 20’s. Guests were encouraged to dress in themed attire and the best dressed won a prize. Tickets for La Maschera Goes Motown, presented by “Bud Light Platinum” were $50 per person, with proceeds benefiting the Downtown Arts District.

When I arrived, The Abbey wasn’t  yet crowded, so it was easy for me to find a seat close to the stage and sketch. The I-4 Band was on stage exuding energy. Although the two singers were dancing up a storm, no one was on the dance floor. Their set was over before my sketch was done. Luckily the same band members returned to the stage to back up Motown in Motion. The MC shouted into the mic, asking all the men in the room if they wanted to see some very sexy ladies. There was a muffled response and the MC joked that there must be too many husbands in the crowd. I sketched the band as Pointer Sisters started to sing “Stop in the Name of Love.” At first, I didn’t know if I should take them seriously. It’s sort of the feeling I get when I see a Marylin Monroe or Elvis Impersonator. I figure it is all look and no substance but they proved me wrong because everyone took to the dance floor to move to the beat. Ray Charles came in to perform a solo and the dance floor got crowded. An all male singing group then took to the stage and the ladies in the house started hooting and hollering.

The dance floor got so crowded that I started to get bumped. Each time the singers returned to the stage, they were in new outfits. That would certainly be challenging to sketch. A dear friend, Michael Mcleod was celebrating his birthday that night, so with the sketch done, I drove to the party only a few miles away. At that party I learned all about Artegon from the executive vice president Steven A. Sless. 60 million dollars has been invested to renovate the largely deserted Festival Bay Mall on International Drive across from the Outlet Malls. Artegon is modeled after Pikes Market in Seattle which has local artists and craftsmen renting booths for $6 a day that are part studio space and retail. It is a fascinating idea and I plan to get to an open house soon to learn more.

The Help

Posted on by Thor

Terry sent me a text message Friday saying she would like to see a movie at the Cinemark Theater at Festival Bay. Festival Bay is a mall that was built a few years ago at the head of International Drive near all the outlet malls. It was built at the height of the real estate boom. Walking through the mall most of the store fronts are shut with giant posters making it look like it will one day be a great place to shop. It has been that way for years as more stores shut. The only reason Terry and I ever go there is for the Cinemark. I arrived early to sketch.

We went to see “The Help” based on a book Terry had read in book club. She joked with me saying it might be a chick flick. In the theater she did a head count and found 5 other men in the half full theater. The row directly in front of us was full of women. The movie was fantastic. A young 23 year old woman decided she wanted to write a book from the vantage point of the black maids in Jackson Mississippi. This was a dangerous proposition for the maids since segregation was the law and the civil rights movement had just begun. The maids raised white babies with love and compassion but they were required to use a separate bathroom. A maid was arrested and beaten when she was accused of stealing a ring. Violence against blacks was the norm. Just talking to a young white journalist was dangerous and against the law.

The movie celebrates the courage required to speak the truth in an age of oppression and prejudice. A scene of people watching the John F. Kennedy funeral on TV sparked one of my earliest memories, reminding me that segregation existed within my lifetime. The story was told with warmth, sincerity and showed the hard truth of bitter prejudice which happened at quaint tea parties as white house wives jockeyed for the power of oppression.

We all have a voice, a story that needs to be told. We can’t drift through life, invisible, following the path of least resistance. The movie left me feeling good knowing that a journalist willing to uncover the truth can help bring about change. Change always comes at a cost and it never happens quickly. As Gandhi said, “Be the change you want to see in the world.” I highly encourage you to see “The Help.”