Last year the Orlando Shakes reused the Christmas Carol poster I had created the year prior. That decision makes perfect sense since people are used to the image and might want to return to see the show again with the whole family. The image for that poster had Scrooge holding up Tiny Tim among a cheering crowd. The positive image resonated.
The decision was made to create a new poster image with the same positive energy. The other scene in the play that is the most vibrant is the dance scene with the Fezziwigs. As I remember the scene, Scrooge and the Ghost of Christmas Past observe the dancing from a distance. I decided that for this poster Scrooge would need to dance. In this image he is dancing with Mrs. Fezziwig. Granted this might not happen in the play, but it was the positive vibe that we were looking for.
As often happens with the posters, the issue becomes and uncertainty of who might be playing the role. Jim Helsinger suspected however that the actress who played Christmas past would be returning to the show. We decided to put her in place of Mrs Fezziwig.
With this first pass of the poster I was the most pleased with the golden treatment I did for the title. Christmas Carol runs through December 24, 2023.