Jim Helsinger, the Artistic Director at the Orlando Shakes (812 E. Rollins St., Orlando, FL), invited me to give a brief 10-minute presentation at the Orlando Shakes Board meeting that showed some of the creative process involved in each season’s posters. It was exciting to share a bit of the creative chaos that transpires every season.
I prepared 10 slides (JPGs) that showed all of the versions of each poster that were used as the concept for each poster evolved. Some slides had just 4 versions of the poster while others had up to 10 different concepts.
The meeting was tightly packed with budgeting and marketing presentations, so I didn’t want to run overtime. With the 10 slides I had just 1 minutes to discuss each poster evolution. This is something I do here on Analog Artist Digital World each season anyway. I show all the ideas that didn’t work, before showing the final poster concept.
With Stuart Little I pointed out that the first pass at the poster was just something to get the conversation started. I did another version with Stuart in the port hole of a boat and then one with the cat dominating the scene. When the cat was pushed further into the background the concept allowed Stuart to take center stage.
With Hound of the Baskervilles the challenge was to make it clear that the show was
a comedy. I first pass was quite dark with a huge demonic dog hidden in the trees while a silhouette of Sherlock was looking through his magnifying glass. A second pass had Watson and Sherlock seated in the same forest. I realized that Watson has a bigger role in the mystery than Sherlock. I put another dog in a golden frame. That dog was once again too dark and menacing. When I replaced him with a smiling rottweiler and had Watson looking through the magnifying glass with a huge magnifying glass and Sherlock looking quite perplexed. The comedic aspect seemed clear to me.
With Fat Ham I just had to switch from the nightclub dance mode I adopted in the first tow passes at the poster and instead focus on the picnic in the backyard. With Shakespeare’s As You like It I tried about 10 different concepts before settling in on female lips and a mustache. I had seen an image of a lipstick kissed onto a sheep of paper and to me that pattern looked like trees in a forest. It is an abstract though that came after many far more literal passed at the poster design.
With Dracula: A Comedy of Terrors there were tons of passes at the poster because I had 
worked on it for two seasons. Concepts started with a full cast and over time the challenge became figuring out how to depict a vampire smiling. Any time a vampire smiles it doesn’t come off as comedic, it comes off as menacing. Clattering toy teeth were an obvious work around to let people know this was a comedy.
Come From Away also had many passes before setting on a final poster image. It is about planes being diverted to land in Nova Scotia after the 9-11 attacks in NYC. Many of the early designs had multiple airplanes lined up on the runway. But that isn’t what the show is about. It is about how people come together for one another in an emergency. The challenge was how to depict a welcoming community. Orlando came together to embrace love and strength after the Pulse Nightclub massacre. The concept that worked showed multiple hands creating a heart shape with a bright sunrise glowing in that heart shape. I had seen this symbol of the heart so often after Pulse, and I finally embraced it for the poster concept.
Richard III was a rare case where I did four concept and one hit the mark perfectly. In that poster, Richard’s hand rises from inside a crown and it scratches three bloody trails onto a white wall.
With A Christmas Carol I got to point out how I had created a poster design for the show 4 different times. This time I resisted showing a large cast and instead just focused on Scrooge walking down a dark London street while it snowed. That simple image allows the viewer to decide who Scrooge might be on that dark evening walk.
With the Children’s show Corduroy, I sketched a Teddy bear sitting on a shelf. He 
seemed sad, which he was since he had been abandoned there for so long. The show, however, is very finny and comical. The poster needed a verb. I did two passes with a girl hugging the bear, one was realistic and the other cartoony. In the end the concept that got accepted showed Corduroy reaching for a button which had popped off of his green overalls. That button was his quest for the entirety of the show. He wanted to look good to the little girl would return and bring him home.
Last I got to share a sketch of the recent production of Henry VI: The Rise of Richard which I had done on location in the theater. I have been doing a location sketch like this every day since January 1, 2009. Of course I sketched the board meeting itself. I only had an hour while subtracting my presentation time. I had to work fast. The sketch is rushed and not as complete as other sketches I have done, but it isn’t the worst thing I have ever done, so I accept what it is and move on to the next.