Melissa Fleming, Under-Secretary-General of Global Communications, for the United Nations, has launched a new initiative called Only Together.
She described the initiative in an interview with WebMD‘s Chief Medical Officer, John Whyte, MD.
“Scientifically, it’s very clear. Only when everyone everywhere is vaccinated will we get out of this pandemic. But how to deliver that message in a way that hits people’s hearts? We decided to launch a campaign that allows people to think about what will I be able to do when I can get back to the things I love. And that’s the first thing. So people are saying I will hug again, I will dance again, I will go to a concert again. It’s very much engaging with interactions with other people. It’s not really materialistic at all. But the secondary message, which for us is the primary message, is for people to then say, I know that I can only do this when everyone has the chance to be vaccinated.”
“The virus travels. That’s the thing. The virus knows no borders. And I don’t think anybody wants to close the borders of the United States or of any country indefinitely. That has major economic consequences, trade consequences, supply consequences. But also just I know that not everybody travels internationally, but the reality is that we are a globalized world that depends and relies on each other.“
“And the reality is that the COVID-19 virus is opportunistic, and it’s looking to cling on to people who are traveling, and to continue to come back. And if it can’t latch on to people who’ve been vaccinated or who have antibodies, it will mutate. So the faster we get everyone around the world– this is just the strategic self-interest part– vaccinated, the faster we can all go back to doing what we love.“
“But the other thing is just it’s a moral issue, really. I mean, we have countries, low-income countries that did not have the financial means, the clout to negotiate deals with pharmaceutical countries early on. And many of them haven’t received a single dose. And what we’re talking about are front line health care workers. We can identify with that. Our doctors, our nurses, they haven’t been vaccinated. And yet, they’re dealing well over a year with people with coronavirus, putting their lives at risk every day. And so this isn’t acceptable. We need to get at least them vaccinated. And that’s what we’re working on.”