COVID Dystopia was shown at the Cleveland International Film Festival. I got up at 4am to get ready for the flight to Cleveland. I made an egg sandwich before I left which became important since I forgot to eat for the rest of the day. The Frontier flight was on time and I got to Cleveland around 10am. I couldn’t check into my air b&B until 4-m so the Lyft driver took me directly to the theater district.
It was cold and raining, so when I got out of the Lyft, I dashed directly into the CSU Idea Center right next to the theater. On the 6th floor there were a series of panel discussions on the making of films. The panel discussions were, “The Story: the journey from page to screen”, and “The Business: follow the money.”
The panels were filmed, so I found a spot where I could sketch the cameras and the audience. Since my film literally had no budget, just my time, blood sweat and tears, I was certainly curious about the money side of making films. It was inspiring to hear all the filmmakers trials and tribulations on their film making journey. For each it was clearly a passion rather than a way to make a quick buck.
After the panel discussions I made my way to the theaters. Dear god these Cleveland theaters are opulent and gorgeous. I asked several red coated ushers where I could sign in as a filmmaker. The guest services area is where I signed in. I was given a lanyard and a swag bag. I was the told I could attend any screening I liked. I wasn’t expecting that. I thought I would have to pay $18 for each screening.
I then wandered slack jawed through the theater lobbies that were all interconnected. In the Connor Palace I thought I might just sketch the lobby but the ushers directed me towards some doors. A screening had just started. I had no idea what film was showing, but I went inside. The introductory trailer had just started. The immense theater was dark. I stumbled half way up an aisle until I had cleared the opulent balcony.
The film was titled “Minted” bout the rise and fall of the NFT art market. I am so glad I saw the film. The film showcased how NFT helped artists make a mint during the rise in the market. They showed Bepples sitting with his family as his NFT sold at Christie’s for 65 million dollars. Other artist success stories showed them fining freedom of expression and financial independence. It all seemed to good to be true. And it was.
Another Artist found her digital creation were being stolen and sold by others as NFTs. Artists were making good money because they made royalties any time their work was sold. Those royalties disappeared once the bubble burst. Artists can no longer make a living off of just selling NFTs. Many were commercial artists before the NFT craze but they had to return to commercial work after the crash.
Speculators got into the market just to make a quick buck. Most of the art being sold was put crap but the craze allowed crap to be worth millions. The NFT craze coincided with the height of the COVID pandemic. In the documentary artists were wearing masks when they were struggling to make a living. But when their work began selling for thousands of dollars the mask came off. If my work ever starts selling for thousands, I might consider taking my mask off as well. Then I could afford the inevitable health care costs not covered by insurance.